About Us

We are a company based in Amsterdam, the Netherlands specialized in trading with Far-Eastern countries in general and with Japan in particular.
We have wide-range, deep and profound experience of dealing with companies and people of Far-East and recently have decided to begin providing consulting services to corporate and individual customers in the European Union on how to deal the best with Far-Eastern counterparts and vice versa. ‘East is East and West is West and never the twain shall meet’ – proclaimed more than a century ago Rudyard Kipling. Lots of events, intercultural encounters have happened ever since, lots of changes have been brought about to life, lots of people have experienced by themselves cross-cultural relationships, even lots of movies about finding common grounds between East and West have been screen.

Nevertheless, high-profile technological power Japan still is based in all its roots on the ancient heritage, giant China is mainly determined by its long-term historical approach, vigorous South Korea is multi-cultural only on the surface but heavily traditional underneath. For Europeans, cooperation in all spheres – business, educational, scientific, personal with Far-Eastern counties holds numerous and almost limitless opportunities but, on the other hand, creates huge challenges which may turn a perfectly contemplated winning strategy into a failure and disappointment. Indeed, even after 150 years from Rudyard Kipling, we ARE different in many ways we view not only business practices but the life itself. Once this fact is understood and accepted, a realistic successful strategy can de designed and implemented on the basis of no zero sum game.